Prepared for Adam Philip

Two investments.
One growth engine.

Your digital presence, rebuilt on a modern foundation. Your operational load, delegated to a dedicated support professional. Together, these move Masterton Foot Clinic from busy to scalable, without burning out your team.

Accept VA Proposal Review Website Build and Maintenance
What this plan covers

Two services. One seamless growth plan.

Most clinics struggle with the same two problems: they're invisible online and they're overwhelmed operationally. This proposal solves both: a world-class website engineered for search, and a dedicated VA who keeps everything running behind it.

Website Development

A complete rebuild of mastertonfootclinic.co.nz, engineered for speed, structured for Google and AI search, and built so your team can manage it without a developer. 24 pages, full technical SEO, analytics, and a CMS included.

Virtual Assistant Support

A dedicated remote VA handles your inbox, bookings, ACC admin, referrer correspondence, blog publishing, and patient follow-up, so your clinicians can focus on patient care and you can focus on growth.

Part 1: Operational Support

Introducing your Virtual Assistant

A dedicated VA does not replace your team; they extend it. They handle the recurring, time-consuming work so your practitioners and front desk can focus on what only they can do: delivering excellent patient care.

Appointment & Booking Management

Monitoring booking requests, managing schedule changes, sending confirmation and reminder messages, and following up on no-shows. First point of coordination between your booking system and your team.

Inbox & Email Triage

Sorting, prioritising, and drafting responses to general enquiries, referral requests, and patient questions, escalating only what requires clinical judgement. Typically recovers 30–60 minutes per day for a principal.

ACC Administration Support

Tracking ACC referral paperwork, following up on outstanding claims, maintaining records, and coordinating documentation between your team and ACC. Detailed, recurring work that needs someone organised, not a clinician.

Referrer Relationship Management

Sending referral acknowledgement correspondence, maintaining your referrer contact list, and coordinating follow-up with GPs and specialists. Your For Referrers page signals this is an active channel, and a VA keeps it professional.

Blog & Content Coordination

With the CMS in place, a VA formats, proofs, uploads, and schedules blog posts. They coordinate the monthly managed content piece with the team, handling briefing notes, asset gathering, and publishing logistics.

Google Business Profile & Reviews

Responding to Google reviews, updating business hours and posts, monitoring for inaccurate listings. High-visibility touchpoints that directly influence whether a new patient books with you or moves on.

Patient Follow-Up Communications

Post-appointment follow-up messages, recall reminders for ongoing care, and check-in communications, coordinated through your systems without pulling clinical staff away from the floor.

Reporting & Data Entry

Compiling monthly reports from GA4, Search Console, and your booking platform. Maintaining patient records and keeping your practice management system accurate and current.

Calendar & Team Coordination

Managing Adam's calendar, coordinating team scheduling, booking CPD and supplier meetings, and handling internal logistics so leadership time stays where it should.

Document Management

Keeping patient-facing forms, consent documents, and internal templates current, version-controlled, and accessible across your systems and website, always up to date and always findable.

The Operational Shift

What changes when you delegate

Without a VA
With a VA
Practitioners managing their own inboxes
VA triages, and clinicians receive only what needs them
Blog posts delayed or inconsistently published
Content published on schedule, every time
ACC paperwork handled ad hoc
Tracked, followed up, and filed systematically
Referrer correspondence inconsistent
Timely, professional responses every time
Google reviews left without reply
Responded to promptly, protecting your 4.9 rating
Adam juggling operations and clinical work
Adam focused on growth, leadership, and patients
Accept VA Proposal
Why your website is your most powerful asset

A high-converting website changes everything

Your current site is functional, but it's not working hard enough for you. A modern, well-structured website doesn't just look good. It earns new patients, builds credibility with referrers, and creates a 24/7 sales engine that works while you sleep.

More New Patients

Pages structured for local search and AI Overviews mean Masterton Foot Clinic appears when someone in Featherston or Carterton searches for a podiatrist, before they ever visit your site.

Dominate Local Search

Full technical SEO baked in from day one: schema markup, Core Web Vitals, semantic HTML, and Google Business Profile connected. Built to win the local rankings that matter most.

Mobile-First Design

Most patients search from their phone. Every page is designed mobile-first, with fast load times, clear calls-to-action, and an experience that converts mobile visitors into booked appointments.

Built for Speed

Built on Astro, not WordPress, not a page builder. Pages load in under a second. Google rewards fast sites with higher rankings, and patients reward them with lower bounce rates.

Secure & Reliable

Cloudflare security, managed SSL, uptime monitoring, and proactive DNS management. Your site is protected, always online, and never lapses, with one point of contact for all of it.

Builds Trust & Credibility

A professional website signals that Masterton Foot Clinic is the leading podiatry clinic in the Wairarapa. Every page, from Treatments to For Referrers, reinforces that message consistently.

Part 2: Digital Foundation

Your website, rebuilt right

mastertonfootclinic.co.nz rebuilt on Astro, engineered not templated. Fast everywhere, structured for Google and AI search tools, and set up so your team can manage it from day one.

mastertonfootclinic.co.nz: new design preview
Masterton Foot Clinic: new website design

Website Build

$5,000 NZD
One-off · included in $10,950 build

Five fully designed core pages plus complementary standard pages, with all technical SEO baked in, analytics connected, and structured for AI Overview citation eligibility.

  • Home · Treatments · About · FAQs · Contact
  • Thank You · 404 · Terms & Privacy Policy
  • Core Web Vitals, schema markup, semantic HTML
  • Google Tag Manager, Analytics, Search Console
  • Google Business Profile connection
  • Contact form with auto-reply (Neon + Resend)
  • Cloudflare security & performance setup

19 Additional Pages

$4,750 NZD
19 × $250 NZD · one-off

Every service, condition, and support page your clinic needs, each an independently searchable asset that earns local traffic over time.

  • Conditions · Blog · ACC & Funding
  • Heel & Ankle Pain · Forefoot Pain · Knee & Leg Pain
  • Children's Feet · Diabetes & High-Risk Feet · Arthritis
  • Orthotics · Specialty Treatments · Skin, Nails & Surgery
  • Our Team · Our Story · For Referrers · Join Our Team
  • Neuromuscular Conditions · Skin & Nail Conditions

Content Management System

$1,200 NZD
One-off · add-on to any build

Your team publishes blog posts, updates treatment pages, and edits team bios without touching code and without calling a developer.

  • Sanity CMS configured around your site structure
  • Editable: blog, team, services, conditions
  • Editor roles set up for your team
  • Full training session at handover
  • Content pipeline tested end to end
Ongoing from Launch

Maintenance, hosting & SEO

$1,195 NZD per month covers everything that keeps your site fast, secure, visible, and growing, with one point of contact for all of it.

Web Hosting + Sanity

$160 NZD/mo
Vercel + managed Sanity CMS
  • Deployment, DNS, SSL, uptime monitoring
  • Managed Sanity subscription included
  • CMS user access management
  • Content pipeline monitoring
  • Single point of contact, no support queues

Domain & DNS Management

$75 NZD/mo
mastertonfootclinic.co.nz
  • Proactive renewal, domain never lapses
  • Full DNS record management (A, MX, SPF, DKIM)
  • Cloudflare configuration and management
  • SSL provisioning and renewals
  • WHOIS privacy protection

SEO Competitive

$960 NZD/mo
Full strategy + managed content
  • Expanded keyword + AI Overview citation tracking
  • Local SEO + Google Business Profile management
  • Advanced keyword strategy: long tail, conversational
  • 3 content recommendations + 1 managed piece/month
  • Monthly GA4 + Search Console reporting
  • Monthly strategy call + quarterly AI surface review
As Needed
Website Requests
Copy edits, image swaps, metadata, blog publishing
$55 NZD/hr
Why this works

Built on what Masterton Foot Clinic has already earned

The reputation is already there. The clinical excellence is proven. This plan takes what you've built over 20+ years and makes it visible, scalable, and operationally sustainable.

4.9★
Google rating to protect and build on
20+
years of clinical expertise in the Wairarapa
24
pages built, every service indexed and searchable
1
dedicated VA handling your operational layer
A Direct Word

Adam, here is the honest picture

Masterton Foot Clinic Masterton Foot Clinic

Most practices at your level hit the same ceiling. The clinical work is excellent. The reputation is solid: 4.9 on Google, 20+ years, thousands of patients across the Wairarapa. But growth stalls because the people best placed to drive it, the principal and senior practitioners, are spending half their week on tasks that a capable, organised support person could handle remotely.

The practices that push through that ceiling do not hire more clinicians first. They build the operational infrastructure that lets their existing team perform at full capacity.

Your new website will bring more patients to the door. The SEO will ensure Masterton Foot Clinic is the name that appears when someone in Featherston or Carterton searches for a podiatrist. But the experience those patients have when they enquire, book, receive follow-up, and hear from your clinic: that is what converts them into long-term patients and active referrers.

A VA makes that experience consistent, without adding it to your plate or your front desk's. This is not about replacing anyone. It is about giving your team the capacity to do what they are best at.

Ready to move forward?

Let's build this together.

The website build is scoped and ready to start 13 July. Everything is in one place, so review the full proposal and confirm when you're ready.

Accept VA Proposal Review Website Build and Maintenance